StockX Responds To Nikes Claim About Selling Fakes

There have been rumors throughout the years that, StockX and Nike have worked hand in hand to inflate the reseller market. Last year the biggest sneaker industry story was the resignation of longtime Nike VP Ann Hebert, an employee of 25 years who stepped down from her role in charge of the brand’s North America business last week. Her resignation was prompted by a Bloomberg Businessweek story focusing on her 19-year-old son, a reseller named Joe who runs a sneaker resale operation called “West Coast Streetwear” out of a warehouse in Oregon. The piece on Joe made public for the first time his connection to one of the highest-ranking executives at Nike, raising questions over whether his mother was complicit in his business of flipping shoes. 

The platform that Joe used to flip the sneakers was StockX. A deeper investigation on whether there was any formal contract between the VP and StockX has not been revealed, since her resignation. But one thing to note is that she was conscious of her sons back door deals, since he was using her companies credit cards to run the business.

StockX released a statement stating; “Nike’s latest filing is not only baseless but also is curious given that their own brand protection team has communicated confidence in our authentication program, and that hundreds of Nike employees – including current senior executives – use StockX to buy and sell products.” As this battle continues to heat up more details will continue to be released on the true relationship between StockX and nike.